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Kids shoes 
reimagined.

Get your Base Sneaker.  

Choose your favourite Snaps.  

Swap them out whenever you like.

Shop Now 

Shop Now


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Get ready to switch up the fun with our Snap On, Snap Off interchangeable Sneaker Snaps.

Here's how it works...

Step 1 

Get the Base Sneaker 

Step 2

Choose Your Snaps

Step 3

Swap them out whenever you like. 

Rainbow Snap Set 🌈

$18

Buy Now 

Dragon Snap Set 🔥

 $18

Buy Now 

Princess Snap Set 👑

 $18

Buy Now 

Shark Snap Set 🌊

$18

Buy Now 

Black Wings Snap Set 🖤

$18

Buy Now 

It's Easy Peasy! 🫰 

"I can do it by myself" 

Shop the Joy

Over 5,000 Five Star Reviews!

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What the moms are saying...

Just Add Kids 

We're moms we get it. We made it with moms in mind. Lets take a closer look at our shoe. 

Kid Approved Comfort 

Ergonomic and flexible, with extra heel padding, so kiddies can wear their JoyJoys all day. We made sure to make them super comfy. 

Easy On and Off 

No laces. Slip them on and off in no time. Especially for the times our kids take off their shoes just before we're getting out the car.

Machine Washable 

We added a dirt repellant coating, so they're easy to clean and easy to wipe. Because we know how much kids love muddy puddles. 

Change Everyday 

Snap on different designs to match every outfit. Plus our snaps are interchangeable across all shoe sizes so siblings can also share. 

 

Just Add kids 👟

We're moms we get it. 

Let's take a closer look at our shoe. 

Follow the Joy 🌈

"My son wants to wear them to bed".

 

Join our mailing list. 

Get your feet in first. 

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Oh hello!

We're a double Mom FEETure with a dream to put some joy in the world. We wanted to build a business that met the deeper needs of children everywhere: to ultimately help build their self-confidence. 

Our Story 

Your Questions Answered.

Have questions? We’re here to help.

Whatsapp Us

+65 9721 1570

Email:

hello@shopjoyjoy.sg

How does JoyJoy work?

Snaps are JoyJoy’s interchangeable velcro straps that your kids can snap on and off their JoyJoy shoes. With our snaps, they can have a different look every day, changing their style to match any outfit or occasion, from the playground to the party. 

What are Sneaker Snaps?

Our Snaps are one size fits all. We specifically designed them to be interchangeable from left to right, and across all shoe sizes - so that your kids can share and swap. They won’t outgrow their snaps even if they outgrow their shoes :)

 

Are the Snaps sized?

Our shoes are super easy to keep looking fresh! Each pair is coated with a dirt-repellent layer, making clean-ups a breeze. For those bigger messes, just pop them in the washing machine—tuck them into a pillowcase for some gentle protection, and they’ll come out looking like new! For quick clean-ups, a damp cloth with a little mild detergent does the trick. Ready for all the adventures your kiddo can dream up! 👟✨

Can I wash the shoes?

JoyJoys are not only fun but functional too! They’re super comfy and thoughtfully designed with kids’ feet in mind. Our sneakers feature cushioned soles and breathable materials, ensuring all-day comfort. The flexible rubber sole is perfect for kids’ growing feet, promoting natural movement and healthy foot development—research shows that flexibility in kids' shoes is essential for supporting proper foot muscle and arch formation. Plus, they’re laceless, making them easy to slip on and off, empowering little ones to be independent while giving parents a break from tying laces.

Are they good for my kid's feet?

We offer a problem-free Joylosophy with our J.S.I.B promise – JUST SEND IT BACK. If it doesn't bring you joy, it’s an OY – and we’ll take your JoyJoys back no matter what. And if it doesn’t fit, we'll collect, swap and deliver new items to you free of charge (as moms, we totally get how tricky it can be ordering kid's shoes online). We're all about bringing you added joy. No laces attached. 

 

What is your return and refund policy?

Why don't you make adult sizes? 

You're not alone in your search for adult sizes, althoughwe didn't originally design them for adults, we’re thinking heck why not? So watch this space (Mommy and Me JoyJoys could become a thing!

How do I figure out my kid's shoe size?

No one understands kids' shoe sizes. We still don’t. But here’s what we do know. JoyJoy is sized in UK and EU shoe sizes. Our shoes start at a kid’s UK 7 (EU 24) and go up to an adult’s UK 3 (EU 36). So we go from kids UK 7 - UK 13, and then switch to adult UK 1 - adult UK 3. We unfortunately don’t do half sizes. 

 

The smallest JoyJoy is a UK 7 (EU 24) and fits an average 3-4 year old, while the largest size is a UK 3 (EU 36) will fit a kid aged around 11 -12. 

 

The best way to work out an accurate fit for your JoyJoys, is to take an existing pair of shoes that fits your kid perfectly. Measure the middle of the undersole of that shoe, from the centre toe point, to the centre heel point. Make sure you are measuring the middle section of the underside of the shoe. You must turn the shoe upside down :) . Now compare that measurement to ours, and match your size:

 

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